About us
Discover how The xDR Coach has emerged as a leader in providing sales growth advice and insights to startups & scaleups. Our journey is fueled by a passion for empowering businesses to achieve their full potential.
After almost two decades building and leading high-performing sales teams across global organisations, Nick saw a common challenge: too many startups and growing companies struggle to unlock the true potential of their sales function. He founded The xDR Coach to change that.
The xDR Coach exists to empower startups and scaleups with the practical tools, proven frameworks, and tailored strategies they need to accelerate growth. Nick's passion for sales isn’t just about closing deals - it’s about building confident, capable teams and creating sustainable revenue engines that last.
With hands-on experience as both a frontline seller and a sales leader, he understand the real-world pressures that founders and sales professionals face. That’s why The xDR Coach is focused on cutting through the noise, delivering insights that actually work, and guiding businesses to achieve their full potential.
Meet the Founder
Nickolas Sternberg-Heyze
Founder & Sales Expert
With over 12 years of experience in the SaaS and Professional Services industries and almost 20 years in sales, Nick has a proven track record of driving remarkable growth and sales performance in startups, scaleups and multi-national organisations.
Specialising in developing high-performance sales teams, optimising sales processes, and crafting effective marketing strategies, he is dedicated to unlocking business potential and accelerating revenue streams. His strategic mindset, combined with a deep understanding of sales development, enterprise sales, and operational excellence, has empowered numerous organisations to achieve and surpass their growth ambitions.
Nick's leadership in launching new departments, transforming underperformers into top performers, and implementing scalable systems reflects his commitment to sustainable success. Passionate about fostering vibrant organisational cultures, he leverages critical thinking and collaboration to deliver innovative solutions and long-term value for his clients.