Go from founder-led sales to a predictable B2B SaaS revenue engine in 90 days.
Our Mission
As an entrepreneur in the B2B industry, you likely have a clear vision. However, do you have the right sales strategy, team, tools, and processes to support growth? That’s where we come into play. We architect the scalable sales infrastructure (processes, metrics, tech stack) that enables B2B SaaS scaleups to hit their Series A growth targets without founder burnout.
Our Expertise
The xDR Coach is backed by more than two decades of experience in sales, including leading, developing, and scaling high-performance teams and fostering strong company cultures. We have a proven track record of deploying sales and marketing strategies for B2B tech firms and professional services organisations, establishing ourselves as a prominent leader within the startup ecosystem.
What is a Fractional VP of Sales & Predictability Coach, and why do you need one?
At the Post-Seed/Pre-Series A stage, your startup is in the riskiest growth phase. You need to prove your sales process is repeatable and scalable to secure your next round of funding. The problem is, your business is too big for the Founder to run sales personally, but too small to afford a full-time, A$300,000+ Executive hire.
The Fractional VP model is the solution. You gain executive-level strategic leadership, proven systems, and accountability for a fraction of the cost and time of a full-time hire.
19%
of startup failures are attributed to an inadequate business model, which often includes a revenue model that can't be scaled.
38%
of Startups fail because they run out of cash or are unable to raise new capital. This often occurs due to poor sales results not provide the necessary traction to convince investors to fund the next round.
80%
of companies that raise a Seed round fail to graduate to a Series A. Investors demand stronger, proven traction (e.g., ~$1M+ Annual Reccurring Revenue/ARR).
De-risk your next funding round by proving your sales model is scalable, predictable, and investor-ready.
$100M+
Client Revenue Influenced
+120%
Average Sales Growth
20+
Years of Collective Expertise
Audit & Blueprint
Analyse win-loss data, sales cycles, and SaaS metrics (CAC, LTV) to build the 90-day scale blueprint.
GTM System Implementation
Define ideal customer profiles (ICP), implement a streamlined BDR/AE handover process, and standardise your CRM pipeline stages.
Metrics & Forecasting
Establish data-led forecasting models and install the reporting structure needed to provide predictable revenue visibility for the board.
Sales Team Onboarding & Automation
Implement your first sales automation stack (or optimise the existing one) and lead the onboarding of your first non-founder sales hires.
Our journey to empower startups & scaleups
Discover how The xDR Coach has emerged as a leader in providing sales growth advice and insights to startups & scaleups. Our journey is fueled by a passion for empowering businesses to achieve their full potential.
We are committed to making a positive impact on startups & scaleups by offering tailored consultancy services that drive tangible results. Join us in our mission to transform the startup & scaleup landscape.
The xDR Coach
Our Book
Unlock your sales potential with this inspiring and practical guide, drawn from over two decades of real-world experience. Whether you're just starting out or stepping into a leadership role, this book offers actionable strategies, motivating insights, and a clear roadmap to elevate your performance. From mastering foundational skills to leading high-performing teams, it's your ultimate "Coach in your Pocket," guiding you through the challenges and triumphs of the sales journey. Embark on your path to success today. Your future sales self will thank you.
