Our Services

Go from founder-led chaos to a predictable B2B SaaS revenue engine in 90 days.

We architect the scalable sales infrastructure - processes, metrics, and technology - that enables Post-Seed SaaS Scaleups to hit their Series A growth targets without founder burnout.

The Revenue Readiness Audit

Stop Guessing. Start Scaling.

The Diagnosis for Predictable Growth

You're a founder or CEO facing the uncertainty trap. You have Product-Market Fit, but your sales motion is a black box. Growth is erratic, forecasts are unreliable, and every board meeting is a defense of your sales strategy.

You don't need general advice - you need an objective, defensible blueprint for your next stage of sales investment.

The Revenue Readiness Audit is your definitive defense against growth uncertainty. It is the foundational, data-driven assessment that transforms your sales operation from an unproven concept into a predictable, investment-ready growth engine.

The Cost of Uncertainty vs. The Confidence of the Audit

This Audit is essential for high-growth B2B SaaS leadership who need to de-risk capital investment and guarantee scalability.

Your Challenge (Risk)

Facing a Fundraise? Investors will scrutinise your LTV:CAC and forecast.
Board Scrutiny? Forecasts are missed, and the board is challenging your strategy.
Inheriting Sales Chaos? You need to fix the most urgent problems now to drive a turnaround.

The Audit's Benefit (Confidence)

Investment-Ready: You present an objective, third-party validated plan that proves your GTM model generates predictable returns on capital.
Executive Authority: You deliver a clear, actionable Revenue Readiness Score and a customised plan to regain stakeholder confidence immediately.
Maximum ROI: You focus all energy and capital on the three most critical, low-scoring gaps for an immediate, high-impact turnaround.

The Single Most Important Metric: Your Revenue Readiness Score

We cut through the noise to give you the one metric that matters to your business and your investors: The Revenue Readiness Score (out of 10.0).

Based on a rigorous, 100-point framework, this single score is a clear, actionable measure of your GTM engine's maturity and scalability. It provides absolute clarity on where you are and what your immediate, mandated focus must be.

Score: 8.0−10.0 (A) - Ready to Scale. Focus: Hiring velocity and market expansion.

Score: 6.0−7.9 (B) - Scaleup Potential. Immediate Focus: Enforce process rigor and fix data integrity.

Score: 4.0−5.9 (C) - Uncertain Foundation. Immediate Focus: STOP HIRING. Unit economics are stressed. Redefine your Ideal Customer Profile.

Score: <4.0 (D) - Startup Chaos. Immediate Focus: FREEZE ALL S&M SPENDING. Model is unpredictable and potentially unsustainable.

The 5-Phase Forensic Audit: The Root Cause

The Audit is a deep-dive, forensic analysis that eliminates guesswork by validating your operation against the five pillars of a scalable B2B sales engine.

We don't just score; we link your score directly to the cost of your risk.

Phase 1: Financial Health. We validate your LTV:CAC Ratio and NRR. If your ratio is below 3:1, your model is financially stressed. We tell you exactly why.
Phase 2: Process Rigor. We assess your Forecast Accuracy and Mandatory Exit Criteria. Accuracy below 80% is a critical failure. We give you the new process to fix it.
Phase 3: Market Clarity. We verify your ICP and Messaging. Low win rates mean fundamental misalignment. We define your defensible positioning.
Phase 4: Talent Engine. We assess your Ramp Time and Attrition. Ramp Time exceeding 6 months wastes investor capital. We provide the playbooks to speed it up.
Phase 5: Tech & Compliance. We judge your CRM Data Integrity and Tech Stack Efficiency. Garbage data guarantees inaccurate forecasting. We provide the optimised MVP tech stack list.

Your Single, Comprehensive Deliverable: The 30-Page Blueprint

You receive one consolidated document that is your action plan for the next 12 months, ready to be presented to any stakeholder.

The Revenue Readiness Scorecard: A complete breakdown of your score, highlighting the three Critical Gaps with the lowest priority.
The Bespoke 90-Day Action Plan: A detailed, quarter-by-quarter execution roadmap focused exclusively on addressing your Critical Gaps for maximum impact.
The Operational Toolkit: Mandatory, ready-to-use templates (like the Mutual Action Plan and 30-60-90 Day Ramp Plan) to immediately close your structural gaps.

By investing in the Audit, you achieve absolute confidence in knowing exactly where to invest your capital for maximum, predictable sales ROI.

*We only take on a limited number of Audit engagements per quarter to ensure a high-touch, data-intensive process.

Fractional VP of Sales & Predictability Coach

The Executive Execution

You have the Blueprint - now you need the proven executive to execute it flawlessly.

The single biggest risk to any scale-up is strategy execution failure. Our Fractional VP service is the hands-on, high-leverage operating arm that steps in as your working sales leader to close the gap between your Audit's strategy and predictable revenue.

Get executive leadership, guaranteed accountability, and system build-out without the full-time salary commitment.

Who Needs This Executive Execution?

This service is the non-negotiable next step for any founder who has completed the Revenue Readiness Audit and needs immediate, intensive implementation.

You are ready for a Fractional VP if:

You Have a Low Revenue Readiness Score: Your foundation is shaky (Score 4.0−7.9), and you require intensive, high-velocity remediation to de-risk your business before you can scale.
You are Carrying the Sales Bag: You need to offload sales management, coaching, and system administration to focus on product and vision.
Predictability is Your Milestone: Your board or investors demand significant improvement in key metrics like Forecast Accuracy, Ramp Time, and NRR within the next two quarters.
You are Scaling Your First Hires: You need an expert to create the 30-60-90 Day Ramp Plan and provide the weekly, hands-on coaching that prevents early sales attrition.

Commitment Driven by Your Score

The duration of our engagement is prescribed by your Audit's Revenue Readiness Score (RRS). We commit for the exact time required to embed the necessary changes for success.

Score: 8.0−10.0 - 3 Months - Refinement & Launch (Accelerating Ramp)

Score: 4.0−7.9 - 6 to 9 Months - Transformation & Rigour (System Implementation)

Your High-Leverage Operating Mandate

As your Fractional VP, I am accountable for successfully executing the Audit's 90-Day Action Plan across your revenue engine:

System Accountability: Hands-on management to ensure adherence to the new Sales Process, CRM rigor, and data integrity.
Predictability Coaching: Structured, framework-based deal inspection and coaching to increase Funnel Conversion and deliver high-confidence board-level forecasting.
Team Scaling & Enablement: Implementing the Hiring Profile and Ramp Playbooks to ensure your next sales hires succeed faster than the industry average.

Ready to Convert Your Strategy into Revenue?

The execution phase is where true scale is won or lost.

*This service is only offered to clients who have completed the Revenue Readiness Audit, as execution is impossible without a validated Blueprint.

The Low-Touch, DIY Solution.

The SaaS Predictable Pipeline Playbook: Build Your Predictable Engine

Stop Guessing. Start Scaling.

You have Product-Market Fit, but your sales process is preventing you from raising capital. Investors demand a predictable revenue engine, but hiring a full-time executive is too costly.

The SaaS Predictable Pipeline Playbook is your affordable solution. For a one-time investment of $790, you get immediate access to the institutional-grade systems and playbooks used to build and scale venture-backed SaaS sales teams.

This is the fastest, most affordable way to install sales professionalism into your business.

Who Needs This Playbook?

This product is for Pre-Seed and Seed Stage founders and new sales leaders who need to establish rigor and prove scalability to investors, but must implement the system themselves.

You Need This If:

You are growing, but your CRM data is unreliable and your forecasts are guesswork.
You plan to raise capital and need documentation that proves your sales growth is repeatable and manageable.
You are hiring your first sales managers or reps and need a proven operating manual to ensure their success.

Inside the Playbook: Executive Systems

The digital vault provides the exact framework and assets used in our high-ticket consulting engagements. This comprehensive resource delivers immediate value across four critical areas:

The DIY Revenue Readiness Audit: Use our internal diagnostic tool to objectively score the health of your pipeline and immediately identify your biggest scaling risks.
Operational Architecture: Access templates and methodologies for process enforcement, lead handoff, and establishing the sales rigor needed for clean data and predictable outcomes.
Scaling and Enablement: Get the compensation models, hiring profiles, and onboarding playbooks that drastically reduce the time it takes for new hires to reach full productivity.
Investor-Grade Reporting: Utilise our metrics and dashboard templates to present financial and pipeline health data that your CEO, CFO, and investors will trust.

The Outcome: Scalability for $790

For less than the cost of a plane ticket, you eliminate months of trial-and-error. You gain the documentation required to move from founder-led chaos to a systematic revenue engine.

Gain Access Now

Schedule Your Implementation Consultation

Looking for bespoke training & coaching?

Founder

We specialise in enabling Founders with expert guidance and feedback to improve storytelling, presentation skills, and pitch deck design, helping founders to confidently secure investment.

Team

We have years of experience in equipping Sales Teams with practical training, and proven frameworks to strengthen prospecting, improve call effectiveness, and master objection handling.

Coaching

We provide one-on-one coaching for Sales Professionals, offering personalised guidance, real-time feedback, and actionable strategies to refine selling skills, boost confidence, and accelerate career growth.

Schedule Your Implementation Consultation