Your numbers tell you who performed.
The Audit tells you why.
See how your sales team actually executes - where capability is strong, where revenue is exposed, and exactly where management should intervene.
Built from real sales conversations and real commercial performance. No surveys. No generic sales training. No guesswork.
Revenue can hide a sales problem.
A rep hitting target can still be executing poorly.
A rep missing target may not need more training.
And your highest performer may be succeeding because of territory, lead quality or individual effort that nobody else can reproduce.
Looking at attainment alone can't tell you the difference.
Large statement underneath:
The question isn't just “Can this team sell?”
It's “Can this team reproduce what it just did?”
That is exactly the distinction your sample Audit makes between revenue and execution capability.
Know where to coach. And where not to.
01
WHO NEEDS ATTENTION
See which reps have the largest gap between commercial results and repeatable sales execution.
02
WHAT NEEDS FIXING
Identify the specific behaviours creating friction - rather than sending everyone through another training program.
03
WHERE REVENUE IS EXPOSED
Connect execution gaps with commercial performance to see where management attention matters most.
04
WHO SETS THE STANDARD
Identify the strongest executors already inside your team and use them as an internal benchmark.
A decision system for your sales team.
NOT ANOTHER CONSULTING REPORT
The Audit brings revenue performance and sales execution together so management can see what the numbers alone can't explain.
01
Revenue vs Capability
See who is performing with strong execution - and who may be producing results that aren't repeatable.
02
Intervention Priorities
Rank management attention based on exposure, recurrence and strength of evidence.
03
Revenue Exposure
See where execution risk sits underneath current revenue performance.
Stop training everyone for everything.
Six reps don't need six versions of the same sales training.
The Audit separates the team.
Coach
Execution gaps supported by evidence.
Investigate
Performance that doesn't yet have a clear behavioural cause.
Watch
Emerging risks that don't yet justify intervention.
Replicate
Strong execution already happening inside your team.
That means less blanket training, less manager guesswork and more attention on the people and behaviours most likely to matter.
THIS DOESN'T END WITH A PDF
Know what happens Monday morning.
Diagnose → Coach → Re-test → Measure
An Audit tells you where you are.
The xDR Coach tells you whether you're getting better.
A sales team doesn't stay still after an Audit.
Each rep submits 1–2 real sales conversations every week.
The xDR Coach analyses them against the same execution standard, identifies priorities and feeds the results into your management dashboard.
Managers can then coach against evidence, log interventions and see whether those interventions actually changed performance.
Every 30 days, leadership receives a new Milestone Report showing what changed.
The Audit itself describes this distinction: the Audit establishes the baseline; ongoing weekly submissions and the dashboard determine whether the team closes the gap or drifts back.
Find out what's really happening inside your sales team.
Start with a Revenue Execution Audit.
See the capability underneath your revenue, identify where management should intervene and establish the baseline you'll measure improvement against.
Real conversations. Real performance. Evidence before intervention.